Afai e te le iloa pe o le a le Google Analytics, e te leʻi faʻapipiʻiina i luga o lau 'upega tafaʻilagi, pe faʻapipiʻi ae e te le vaʻai i au faʻamatalaga, o lenei pou e mo oe. E ui ina faigata mo le toʻatele ona talitonu, o loʻo i ai pea upega tafaʻilagi e le o faʻaogaina Google Analytics (poʻo soʻo se auiliiliga, mo lena mea) e fua ai a latou fefaʻatauaiga. I lenei pou, o le a tatou vaʻavaʻai i Google Analytics mai le manatu o le amataga. Aisea e te manaʻomia ai, faʻafefea ona maua, faʻafefea ona faʻaaogaina, ma fofo i faafitauli masani.
Aisea e manaʻomia ai e tagata uma o le upega tafaʻilagi Google Analytics
E iai sau blog? E iai sau upega tafa'ilagi tumau? Afai o le tali o le ioe, pe o latou mo le faʻaaogaina e le tagata lava ia poʻo pisinisi, ona e manaʻomia lea o Google Analytics. O nai fesili nei e uiga i lau 'upega tafaʻilagi e mafai ona e taliina ile Google Analytics.
- E to'afia tagata e asiasi i la'u upega tafa'ilagi?
- O fea e nonofo ai a'u tagata asiasi?
- Ou te mana'omia se 'upega tafa'ilagi fa'afeiloa'i feavea'i?
- O a 'upega tafaʻilagi e auina atu fefaʻatauaiga i laʻu upega tafaʻilagi?
- O a auala tau maketi e fa'aosoina ai le tele o feoaiga i la'u upega tafa'ilagi?
- O fea itulau o la'u upega tafa'ilagi e sili ona lauiloa?
- E toafia tagata asiasi ua ou liua e avea ma taʻitaʻi poʻo tagata faʻatau?
- O fea na sau ai aʻu tagata asiasi liliu mai ma alu i luga o laʻu upega tafaʻilagi?
- E fa'afefea ona fa'aleleia le saoasaoa o la'u upega tafa'ilagi?
- O le a le mea e sili ona fiafia i ai a'u tagata asiasi?
E tele, tele fesili faaopoopo e mafai e Google Analytics ona tali, ae o mea ia e sili ona taua mo le tele o tagata e ona le upega tafaʻilagi. Se'i o tatou va'ai pe fa'apefea ona e maua Google Analytics i lau 'upega tafa'ilagi.
Faʻafefea ona faʻapipiʻi Google Analytics
Muamua, e te manaʻomia se Google Analytics account. Afai e iai sau Google account muamua e te fa'aogaina mo isi au'aunaga e pei o Gmail, Google Drive, Google Calendar, Google+, po'o YouTube, e tatau ona e setiina lau Google Analytics e fa'aaoga ai lena Google account. Pe e te manaʻomia foʻi e fai se mea fou.
E tatau ona avea lea ma Google account e te fuafua e teu e fa'avavau ma e na'o oe e te maua. E mafai lava ona e tu'uina atu le avanoa i au Google Analytics i isi tagata i lalo o le auala, ae e te le mana'o i se isi e pule atoatoa i ai.
Fautuaga tele: 'aua ne'i fa'atagaina so'o se tasi (lou web designer, web developer, web host, SEO person, etc.) e fatu lau 'upega tafa'ilagi Google Analytics account i lalo o latou lava Google account ina ia mafai ona latou "pulea" mo oe. Afai o oe ma lenei tagata e valavala, latou te ave au faʻamatalaga Google Analytics ma i latou, ma e tatau ona e toe amata uma.
Seti lau teugatupe ma lau meatotino
O le taimi lava e maua ai sau Google account, e mafai ona e alu i Google Analytics ma kiliki le Sign in Google Analytics button. O le a faʻafeiloaia oe i laasaga e tolu e tatau ona e faia e faʻatulaga ai Google Analytics.
A uma ona e kiliki le Sign Up button, o le ae faʻatumu faʻamatalaga mo lau 'upega tafaʻilagi.
Google Analytics e ofoina atu fa'atonuga e fa'atulaga ai lau tala. E mafai ona e oo atu ile 100 Google Analytics accounts ile tasi Google account. E mafai ona e o'o atu i le 50 'upega tafa'ilagi meatotino i lalo ole tasi Google Analytics account. E mafai ona e o'o atu i le 25 va'aiga i lalo ole fale e tasi ile upega tafa'ilagi.
O nai fa'aaliga nei.
- VAEGA 1: Afai e tasi lau upega tafaʻilagi, e naʻo le tasi le Google Analytics account ma le tasi le upega tafaʻilagi meatotino.
- VAEGA 2: Afai e lua au upega tafaʻilagi, e pei o le tasi mo lau pisinisi ma le tasi mo lou faʻaoga patino, atonu e te manaʻo e fai ni tala se lua, faʻaigoaina le tasi "123Business" ma le tasi "Personal". Ona e setiina lea o lau upega tafaʻilagi pisinisi i lalo o le 123Business account ma lau lava upega tafaʻilagi i lalo o lau Personal account.
- VAEGA 3: Afai e tele au pisinisi, ae itiiti ifo i le 50, ma e tofu uma i latou ma le upega tafaʻilagi, atonu e te manaʻo e tuʻu uma i lalo o se teugatupe Pisinisi. Ona i ai lea o se tala patino mo au lava upega tafaʻilagi.
- VAEGA 4: Afai e tele au pisinisi ma e tofu i latou ma le tele o upega tafaʻilagi, mo le aofaʻi e sili atu i le 50 upega tafaʻilagi, atonu e te manaʻo e tuʻu pisinisi taʻitasi i lalo o lana lava teugatupe, e pei o le 123Business account, 124Business account, ma isi.
E leai ni auala sa'o pe sese e fa'atulaga ai lau Google Analytics account—e na'o se mea e te mana'o e fa'atulaga au saite. E mafai lava ona e toe fa'aigoa au tala po'o meatotino i lalo ole auala. Manatua e le mafai ona e fesiitai se meatotino (upega tafaʻilagi) mai le tasi Google Analytics account i le isi—e tatau ona e setiina se meatotino fou i lalo o le tala fou ma leiloa le tala faasolopito na e aoina mai le mea totino muamua.
Mo le taʻiala a le amataga, matou te faʻapea e tasi lau upega tafaʻilagi ma e naʻo le tasi le vaʻai (o le faaletonu, faʻamatalaga uma o faʻamatalaga. O le seti e foliga pei o lenei.
I lalo ifo o lenei, o le ae maua le filifiliga e faʻatulaga ai le mea e mafai ona faʻasoa ai au faʻamatalaga Google Analytics.
Fa'apipi'i lau code tracking
A mae'a loa, o le ae kiliki le Get Tracking ID button. O le ae mauaina se popup o Google Analytics tuutuuga ma aiaiga, lea e tatau ona e ioe i ai. Ona e maua lea o lau Google Analytics code.
E tatau ona faʻapipiʻi lenei mea i itulau taʻitasi i lau 'upega tafaʻilagi. O le faʻapipiʻiina o le a faʻalagolago i le ituaiga o upega tafaʻilagi o loʻo ia te oe. Mo se faʻataʻitaʻiga, o loʻo i ai laʻu upega tafaʻilagi WordPress i laʻu lava vaega e faʻaaoga ai le Kenese Framework. O lenei fa'avaa e iai se vaega fa'apitoa e fa'aopoopo ai fa'auluuluga ma fa'amaufa'ailoga vae i la'u 'upega tafa'ilagi.
I le isi itu, afai e iai sau WordPress i lau lava vaega, e mafai ona e faʻaogaina le Google Analytics by Yoast plugin e faʻapipiʻi faigofie ai lau code tusa lava po o le a le autu poʻo le faʻavae o loʻo e faʻaogaina.
Afai e iai sau upega tafaʻilagi e fausia i faila HTML, e te faʻaopoopoina le code tracking i luma ole fa'ailoga i au itulau ta'itasi. E mafai ona e faia lenei mea e ala i le faʻaogaina o se polokalame faʻatonu tusitusiga (e pei o TextEdit mo Mac poʻo Notepad mo Windows) ona tuʻuina atu lea o le faila i lau 'upega tafaʻilagi e faʻaaoga ai se polokalame FTP (e pei o FileZilla).
Afai e iai sau faleoloa e-commerce Shopify, o le a e alu i lau Faʻamaumauga Faleoloa i luga ole laiga ma faʻapipiʻi lau code tracking pe a faʻamaonia.
Afai ei ai sau blog i luga o le Tumblr, o le ae alu i lau blog, kiliki le Edit Theme button i le pito i luga taumatau o lau blog, ona e ulufale lea na o le Google Analytics ID i au faatulagaga.
E pei ona mafai ona e vaʻai, o le faʻapipiʻiina o Google Analytics e fesuisuiaʻi e faʻavae i luga o le faʻavae e te faʻaogaina (faiga o mea e pulea ai mea, fau upega tafaʻilagi, e-commerce software, ma isi), le autu e te faʻaogaina, ma plugins e te faʻaogaina. E tatau ona e maua ni faʻatonuga faigofie e faʻapipiʻi Google Analytics i luga o soʻo se upega tafaʻilagi e ala i le faia o se sailiga i luga ole laiga mo lau faʻavae + pe faʻafefea ona faʻapipiʻi Google Analytics.
Seti sini
A maeʻa ona e faʻapipiʻi lau code tracking i luga o lau 'upega tafaʻilagi, e te manaʻo e faʻapipiʻi se seti laʻititi (ae sili ona aoga) i le talaaga o lau' upega tafaʻilagi ile Google Analytics. O lau fa'atulagaina sini. E mafai ona e mauaina e ala i le kiliki i luga o le sootaga Admin i le pito i luga o au Google Analytics ona kiliki lea i luga o Sini i lalo ole koluma View a lau upega tafaʻilagi.
O sini o le a taʻu atu ia Google Analytics pe a tupu se mea taua i lau 'upega tafaʻilagi. Mo se faʻataʻitaʻiga, afai e iai sau upega tafaʻilagi e te faʻatupuina ai taʻitaʻia e ala i se fomu faʻafesoʻotaʻi, e te manaʻo e suʻe (pe fatu) se itulau faʻafetai e faʻamutaina e tagata asiasi pe a uma ona latou tuʻuina atu a latou faʻamatalaga faʻamatalaga. Pe, afai ei ai sau upega tafaʻilagi e te faʻatau atu ai oloa, e te manaʻo e suʻe (pe fatuina) se faʻafetai mulimuli poʻo se itulau faʻamaoniga mo tagata asiasi e tulaʻi mai pe a maeʻa ona latou faʻatau.
Taimi meli: Aukuso-10-2015